 Are you pricing too high or too low? Do you have the right pricing process to help you capture the value you have created in the marketplace? Studies have shown that pricing is the most critical profit driver in today’s competitive business environment. Yet, few firms think systematically about their pricing strategies or acquire the confidence to leverage their pricing strategies to capture maximum value. An ad hoc pricing strategy or a trial-and-error approach to pricing can significantly reduce a firm’s bottom line.
Pricing Strategies will give you a powerful set of tools and frameworks for developing your pricing strategies. Faculty will draw upon theoretical and empirical research to help you understand your pricing problems. They will show you how these approaches can be applied to specific challenges in diverse industries, including complex decisions such as pricing new products, products with short lifecycles, dynamic pricing, and bundling products and services.
Program Focus
• Marketing accounting
• Pricing for new products
• Two-part pricing
• Bundling of services
• Accounting for costs in pricing decisions
• Financial impact of pricing decisions
• Assessing lifetime value of customers
• Pricing structures
• Pricing for short- and long-lifecycle products
• Price discrimination and performance-based pricing
• Pricing tactics that capture value
• Product line pricing
• Psychological and ethical pricing considerations
• Legal issues in pricing
Program Outcomes
- Develop a more coherent, measurement-based approach to allocating resources across
- Acquire quantitative techniques for making profitable pricing decisions.
- Find pricing opportunities to distinguish your product or service.
- Learn to communicate your pricing decisions across the firm.
- View pricing decisions as both a buyer and a seller.
- Understand customer willingness to pay and its relationship to different pricing structures.
- Learn the latest pricing practices in diverse industries through interaction with faculty and other participants.
- Gain confidence by understanding the fundamentals of pricing.
Participant Profile
This program is essential for anyone responsible for designing, evaluating, and implementing pricing strategies or for executives charged with ensuring the overall profitability of the firm. In particular, mid- to senior-level executives in product development, marketing, or accounting and finance will benefit from this program.
Date:
March 06-10, 2005 (Participants encouraged to arrive by March 02)
October 23-27, 2005 (Participants encouraged to arrive by October 19)
Location - Philadelphia, PA (Residential)
Fee - click here |
