Essentials of Management

You need a broader view. Perhaps you are at the top of your profession in technical or scientific knowledge, but the next step in your career is management. Or you are an entrepreneur with a specialized technical or medical background but aren't sure how to read financial statements.

Today's fast-moving, competitive environment means managers have to meet more challenges with fewer resources. Doing so successfully means quickly adapting to shifting circumstances, utilizing your skill sets and effectively managing your resources. You need to quickly increase your understanding of business fundamentals and extend your knowledge of management.

Essentials of Management teaches the core concepts of business to individuals, who need to broaden their managerial and strategic perspectives, enhance their business instincts and sharpen their ability to tackle management challenges. Past participants have nicknamed the program a "mini-MBA".

Program Focus

• Managing People
  • The Strategic Perspective
  • Human Influence
• Fundamentals of Marketing
  • Market Segmentation
  • Developing a Marketing Plan
• Essentials of Finance
  • The Relationship Between Finance and Strategy
  • Financial Measures of Business Performance
  • Value-Driven Decision Making
• Negotiation
  • Executive Negotiation Workshop
• Strategic Thinking
  • The Strategic Framework
  • Thinking Organizations
  • Implementing Strategy
• Leadership
  • Decision Making and Leadership

Program Outcomes

• Develop knowledge in core areas of business, including finance, marketing, management and strategy based on current research and best practice
• Understand how operational and financial decisions impact strategic and marketing efforts
• Develop a business vocabulary that will enable you to communicate and collaborate across organizational boundaries
• Infuse best practices into your routine by immediately applying classroom knowledge to real-world situations during the month-long interval between the 2 weeks.
• Know how to approach different managerial problems using value driven decision-making
• Understand how organizational culture impacts strategy implementation
• Learn how to manage change and conflict effectively

Participant Profile
Functional and general managers, including those with clinical, research or technical backgrounds, who may not have formal business training, managers of family-run businesses, and entrepreneurs who need to extend their core business knowledge. Managers considering taking an MBA program can gain a sense of the framework of such a program. Past participants have technical or line management backgrounds, representing such industries as manufacturing and technology, pharmaceutical, financial services, and telecom.

SUCCESS STORY
"Imagine a boot camp where you get to jump into a time machine that has the ability to take you through the professional lives of yesterday and today's captains of industry. Now, combine that experience with the world's best business professors serving as tour guides and teaching you the essentials of management. That is what the EOM experience was like for me, a world-class high intensity mini-MBA boot camp on steroids!"
— Wes Co, Corporate Product Manager, Therma-Tru Corporation.

Date:
May 07-15, 2005 (Participants encouraged to arrive by May 3)

Location - Philadelphia, PA (Residential)

Fee - click here